Author Archives: leads

White Paper Marketing and Lead Generation Techniques!

If you are in the high tech field, or you are marketing B2B, consider writing a white paper instead. It’s simple. The only thing different from a Special Report and a White Paper is the name. How do you know … Continue reading

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Internet Lead Generation

Let’s start with the Internet lead generation, because that’s where just about everyone is looking to do business. But first, one big caveat: Do NOT rely solely on ‘online’ methods. One big secret of successful Internet entrepreneurs is that they … Continue reading

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Newsletter Prospecting Helps You Get Appointments and Generate Leads!

Another old school heavy hitting prospecting technique that will get you more appointments with top dogs in any industry. This newsletter prospecting and lead generation technique requires a little time and money to implement, but it will pay off. If … Continue reading

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Lead Generation Basics!

For most marketers ‘the basics’ will open up a new world of opportunity. So if you think you know the basics do not skip over it because you will probably miss a few very important nuggets of information. I believe … Continue reading

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Old School Prospecting Technique Still Works!

Focus your energy in target markets. It is best to pick a market that you know something about because if you are able to show that you know and understand the industry your prospects will trust you more than they … Continue reading

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Why Use Promotional Items In Your Lead Generation and Marketing Efforts?

Advertisers spent over $17 billion in the year 2000 on professional promotional products, according to statistics from the Promotional Products Association (PPA). Why are these marketing tools so popular? Promotional products, unlike other forms of advertising, especially radio and television … Continue reading

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